Between The Seams: 𝐏𝗶𝗰𝗸 𝘆𝗼𝘂𝗿 𝗽𝗼𝗶𝘀𝗼𝗻 - 𝗙𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝗺𝘆𝘁𝗵𝗼𝘀, 𝗗𝗿𝗼𝗽 𝘀𝗼𝗺𝗲 𝗹𝗼𝗴𝗼𝘀.

𝙄 𝙜𝙚𝙩 𝙞𝙩. 𝙄𝙩'𝙨 2024. 𝙀𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙞𝙨 𝙤𝙪𝙩 𝙩𝙤 𝙠𝙞𝙡𝙡 𝙮𝙤𝙪.

Your phone, your WIFI, too much exercise, too little exercise, pasteurised milk, unpasteurized milk, mercury in your healthy fish, forever chemicals in your water, pesticides in your food. It sucks. It’s like the further we advance into making things faster, easier, more accessible (all great things… I think…), the more side effects come along with it that always seem to be correlated with 𝗬𝗢𝗨𝗥 health. Could make a conspiracy theorist out of almost anyone ;) Just the other day our pious campaign against plastic straws turned out to be utter horse crap … Apparently that paper straw is killing you more.

You may not know it, or you may know it and not care, but those stretchy clothes you wear day in and day out, are poisoning you slowly as well. But once again, 𝗜 𝗚𝗘𝗧 𝗜𝗧. In my sports days, I was first in line to buy the moisture wicked, super-tech, bamboo, poly-xyz, 20021123 nonsense advertising garbage. I felt pretty cool in the gym. Then I started wearing cool and trendy leisure wear. It’s what all the wealthy luluglue neighbourhood dads jogged in, so I needed it too. For weekends, nothing but the best mountain pataglue outerwear. Except … I kept noticing I was hotter than I’d ever been. I would sweat more in it. The material once stretched out would never bounce back. I also started to get more rashes and eczema. 𝗪𝗘𝗜𝗥𝗗 right? It couldn’t possibly be the clothing I was wearing. I saw the happy people in the ads. Such active, healthy, quinoa bowl eating people. I needed this marketing fantasy to pan out, I was invested in being one of them. I had such a hard time getting rid of it because quite frankly, it was nice to sit down in my tiny little Hyundai Accent without feeling my waist bursting through my pants.

So after years of fighting the good fight. I bought some linen pants, then some cotton chinos. 𝗡𝗼 𝘀𝘁𝗿𝗲𝘁𝗰𝗵, no wicking technology. They weren’t slim fit to be trendy. They cost more than any pants I’d bought before. One made in England, One in Japan. They were stitched by people making livable wages, in sanitary shops. They were elegant yet durable. Yes, I admit, it took a little wearing in at first, but after a few weeks, they were my most comfortable pants. I stopped sweating. My rash on my thigh went away. I wasn’t hot anymore all the time.

I sell only cotton and wool clothes. I make no secret of it. These scientific findings benefit my line of products. But the lesson I hope you take from this post is as follows:

1. You don’t need a study—Listen to that inner voice.

2. The marketing isn’t to help you. It’s to sell you.

3. Your personal experience IS relevant. You do not need a 10,000-person double-blind study to know that you are hot, sweaty, and rashy.

GOOD LUCK MEN!