My core tenets in how I run Sallstroms Bespoke Tailoring

1. Don’t Lie: Tell consumers exactly what they’re getting—how it’s made, who makes it, and what features they’re getting. There is no aspect of my business that is off-limits for clients to ask.

2. Stitch It, Don’t Ditch It: I hate fast fashion, and I have firsthand knowledge that garments CAN be made to last decades with the right construction and care. I offer lifetime alterations to all my clients so they can choose to repair over replace.

3. Nemawashi: Don’t fight to win; gain consensus from all parties, whether this is in-house or with clients. My staff, operations, and factories should operate in harmony with the communities and the environment. It's a 'do no harm' policy, even if it affects the bottom line.

4. Offer only the Literal Best: Not the cliché figment that so many brands presuppose with their marketing. I see it as more than simply providing the most scarce, luxurious, or prestigious brands of materials. To me, it means the literal best in EVERY aspect—workmanship, and materials. The stuff that will last decades and stay out of landfills. The stuff made with real hand-stitched work, real canvassing of the highest quality, done by a master tailor. My house cloths are selected for this, and we advise all clients what lines will last the longest and shine the brightest.

5. Time & Money: While a lot of our clients can splash out on the best, what they can’t afford is wasted time. That’s why, while so many other companies are going the route of online stores with off-the-rack or made-to-measure options, I stand firm in my belief that going directly to my clients is where the most value is gained.

6. Educate: All my customers know exactly what duplicitous tactics are out there from menswear companies trying to polish turds and call them treasures.

7. No Slave Labor: Yes, that includes “paid” children and adults in impoverished places. There’s no robot, AI, or super machine yet that has replaced human hands in garment manufacturing, so my company and our clients cast our votes with our bottom lines. We support adults making livable wages in proper work conditions and understand that comes at a price.

8. Function Does NOT Dictate Form: Screw Louis Sullivan, Frank Lloyd Wright, and the entire modernist movement. I believe in the creative pursuit of garments not simply for their utilitarian functions but for their inherent beauty. As Roger Scruton said,""Beauty is an ultimate value—something pursued for its own sake, requiring no further justification."